Keyword Discovery for New Content
December 11, 2009
One effective way to discover new content ideas and keyword discovery for your websites SEO campaign is analyzing the entrance keywords for relatively new content that you add to your website. For example, articles that you loaded within the past 30 days that begin getting some good traction, it seems as if Google tests out your content for different keyword sets, and continues sending you traffic for keywords they seem match to your content more appropriately with, and stop sending you traffic for keywords they do not deem to be a good fit.
View the screen shots below to see an example of how this works.
Step 1 – View Top landing pages and look at the traffic traction of new content that you have added. Identify content that first picked up traffic then lost it. Compare 2-3 weeks to a month vs. previous time line.
Step 2 – Now view the entrance keywords, you’ll notice the first few pages are newer keywords you are getting traffic for, and the pages towards the end are keywords you lost traffic for. Look at those keywords to identify common phrases/head terms.
Step 3 – Check Traffic for head terms you identify
You can find several new head terms/phrases that recieve quite a bit of traffic and warrant individual topics to build content around through this process.
