Future Proofing your online strategy
October 30, 2009
As long as a company focuses on the following, they shouldnt have to worry too much about having to fundamentally change their online strategy (in lieu of changing market dynamics):
- Technical
- Content
- Marketing
Things to focus on re: Technical -
- Internal Linking
- Sitemaps
- Keyword placement
- Clean URLs
- Canonicalization
Things to focus on re: Content-
- Uniqueness
- Value to the user
- Shareability
- Viral Co-efficient
Things to focus on re: Marketing-
- Social Engagement
- Email marketing
- External Links
- Community
Source: http://www.seomoz.org/blog/whiteboard-friday-futureproofing-your-seo
