Common SEO Problems and Tools to Solve Them

1.    View Source OR Valuing a potential link
a.    http://www.seomoz.org/mozbar
b.    has this spiffy “Analyze Page” button that opens a visual overlay with critical stats like meta data, link counts, rel=”canonical,” Hx tags, and even counts of characters in content areas.
c.    The mozRank and mozTrust factor help understand the value of a link

2.    Determining a PageRank Penalty
a.    http://www.seomoz.org/toolbox/pagerank
b.    This tools give you a history of Page Ranks reported
c.    When PageRank has been lowered more than one point, particularly in a timeframe that doesn’t correlate with a standard PR update, you can feel relatively confident that some sort of PR penalty was incurred.
d.    When PR is significantly lower than mozRank, particularly on the homepage of a website, there’s a potential that a PR penalty may exist

3.    Watching rankings over time
a.    http://www.seomoz.org/rank-tracker OR http://www.advancedwebranking.com/
b.    You can watch rankings across multiple engines and geographies, and the interface is simple + easy to use.

4.    Comparing Page Metrics
a.    http://www.seomoz.org/labs/lsvisualize
b.    The visual shapes represent the degree to which the page is meeting that metric’s potential

5.    Finding Competitors’ links
a.    http://www.seomoz.org/labs/link-intersect
b.    enter your site plus at least two competitors. The tool results will show you a list of domains that contain links to pages from your competitors but don’t point to you

6.    Tracking links and mentions in the fresh web
a.    http://www.seomoz.org/labs/blogscape
b.    Gives a graph of what’s been happening in the blogosphere/twitosphere with a list of URLs where the action’s taking place

7.    Backlink analysis
a.    http://www.seomoz.org/labs/backlinks
b.    Not only do you get a list of links ordered by relative importance in just a few seconds (slightly longer if the URL/domain has many thousands of links), you also retrieve an ordered list of anchor text distribution pointing to the page, subdomain or root domain.

8.    Metrics from different sources
a.    http://www.seomoz.org/trifecta
b.    If need a long list of metrics from a variety of sources – Compete, Alexa, Google PageRank, Yahoo! Link Counts, Google News mentions, etc

9.    Finding Competitors’ Most Successful Linkbait
a.    http://www.seomoz.org/labs/toppages
b.    Gives data about which pages on a given subdomain or root domain have earned the most links.

10.    Identifying Pages that Can Flow Link Juice Internally
a.    http://www.seomoz.org/labs/toppages
b.    Not only can we see which pages have earned link juice, but we can also identify potential problems (302s and blocking w/ robots.txt being two of the big ones)

11.    Social Media monitoring
a.    http://www.seomoz.org/labs/blogscape_prototype

12.    Find link search queries
a.    http://www.seomoz.org/labs/link-finder/index.php
b.    Enter a few pieces of data about your site and the link campaign you’re running and it will spit back links to tons of relevant search queries and link lists. While it doesn’t automate everything, it can also be a huge boost in exposing ways to find and earn links you might not have considered.

13.    Determine a Keyword’s Relative SEO Competitiveness
a.    http://www.seomoz.org/keyword-difficulty
b.    Provides a quick view into metrics that have historically helped SEOs determine potential competitiveness, as well as a percentage score that gives a sense of relative competition level.

14.    On Page Optimization
a.    http://www.seomoz.org/term-target
b.    just plug in the keyword you’re targeting and the page you want to rank and it sends back an analysis of the keyword usage, along with recommendations for where and how to employ the query term.

Source: http://www.seomoz.org/blog/30-seo-problems-the-tools-to-solve-them-part-1-of-2